Working With BBC Apprentice Hub

Copywriting
Written By Amy Marshment

Work Projects

Working with BBC Apprentice Hub

As part of a maternity leave contract, we developed a monthly content calendar for BBC Apprentice Hub to cover individual copy and assets for Instagram, Facebook, LinkedIn, and Twitter.

We also communicated with apprentices to understand their experiences at various West Midlands placement sites. Then, we shared testimonials and case studies and highlighted key relationships with employers and apprentices on the BBC Apprentice Hub website and socials.

We also delivered a monthly analytics and content report highlighting the success of reactive and scheduled social media posts.

As part of the strategy and content calendar, we also prioritised community engagement on each platform to build a loyal and engaged following, as well as attract new target audiences and boost apprentice and employer engagement.

  • Social media strategy, scheduling, reporting, and asset creation across multiple social media platforms.

  • Website maintenance.

  • Copy editing for new apprenticeship schemes and landing pages.

  • Working with apprentices and a wider team to generate new content ideas and share testimonials, apprentice and employer stories across socials.

 
 
 
Amy Marshment
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