Welcome to Matcha Agency, a place where copywriting and creativity are at the heart of everything that we do.

Meet the Team


Amy founder of Matcha Agency

Amy Marshment

Founder and Copywriting Lead

I'm Amy, the founder of Matcha Agency.

My experience spans copywriting, content writing, social media strategy and management, influencer management, and user-generated content. With 5+ years of experience, I have worked with independents, start-ups, global brands, and household names in the UK and across the globe.

I craved creative freedom and daydreamed about new projects whilst sipping a Matcha Latte on the 9-5 commute. That's when I knew it was time to take the leap and fully commit to the freelance lifestyle.

On those busy trains, I knew I wanted to use my passion for research, SEO, and storytelling to help brands optimise their websites and social presence. I was inspired by helping business owners formulate their TOV and implement consistent branding and messaging.

Since then, I have created SEO-optimised web pages for universities, cafes, female-led wellness brands, sustainable fashion brands, and more. I've created influencer briefs, organised collaborations, created social media strategies, and more.

So, whether you're looking for a website refresh, continuous blog posts that are trend—and value-led, or support with captivating socials. Let's have a conversation and make it happen.

  • I met Percy Pig™ and Colin the Caterpillar™ at an M&S collaboration!

    When I was younger, I won a writing competition that allowed me to write for a small magazine about topics such as luxury travel and beauty.

    While crafting captions for the Seafood from Scotland Instagram page, I developed an enormous love for the Scottish seafood industry.

We share what makes you unique, so you don’t have to mull over what’s missing.

We love to get stuck into your brand and get to where you want to be. Then, we come up with the best solutions to meet your goals.