Intro

After ten years of working full time as a copywriter, brand marketer, PR person and social media guy, for brands like Dock & Bay, The Cheeky Panda and Firebox.com, I've taken the big, scary plunge into freelancing. 

I've worked with some super fun clients already so far, including Scribbler (they let me swear!), The Opportunity Co. - where I've written the tone of voice documents for the Amazing Grace bars in London Bridge and Canary Wharf as well as a new bar in Greenwich (tbc) - and a venture into the cryptocurrency world working for BFP, a charity that works in the web3 space to adopt and support animals in need. 

A bit more about Dan

I love cooking, and spend around 2 hours in the kitchen every night after a day of writing, and I'll cook or bake pretty much all weekend if I get the chance. Baking bread is my favourite thing to do, it's good for the soul. I also have a dog called Freddie, he looks like a corgi but is actually a Romanian rescue with about 8 breeds in him, most predominantly German Shepherd and Chihuahua. His feet smell like Quavers. Pics available by request. 

Top 5 skills: 

- Tone of voice expertise

- Copy/Content Writing across all marketing channels

- Ideating creative content that converts, like paid ads and CRM emails

- Brand marketing and campaign strategy

- Social Media Management

I've worked across a variety of roles during my career, all of which have centred around writing in a way. I started off in PR, moved to marketing and social media management, then became an outright copywriter, where I think my true skills lie. Or is it lay? No, it's lie. Better get that right. 

I've worked in some very creative spaces, surrounded by unique minds, which has influenced how I think about marketing and how I approach ideas. I'm good at finding the authenticity in brand voices, making copy and writing sound human. 

I work at a fast pace, and enjoy a good back and forth about how I can make my work as good as it can be. I love a writing challenge, and the best feeling is coming up with an idea someone wished they'd thought of. I have a tendency to think outside the box, because my brain can be a bit weird (in a good way).

Please find Dan here:

Portfolio: https://www.bestwordsbyfarr.co.uk/

LinkedIn: https://www.linkedin.com/in/bestwordsbyfarr/

Medium: https://danfarr.medium.com/

For more information and to work with Dan, please email founder, Amy at matchaagency@hotmail.com